Building understanding. (bank marketing strategies targeted for diverse customers): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on November 1, 1997. The length of the article is 585 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Banking institutions are adopting different marketing strategies to meet diverse customers' demands and increase market share. California First Bank reaches out to its customers by participating in community events. The bank also markets to its Asian customer base by designing promotional activities suitable to specific cultures. Atlantic Bank of New York overcomes language barriers by hiring personnel who could speak the dialects of their local customers.

Citation Details
Title: Building understanding. (bank marketing strategies targeted for diverse customers)
Publication:Bank Marketing (Magazine/Journal)
Date: November 1, 1997
Publisher: Bank Marketing Assn.
Volume: v29 Issue: n11 Page: p16(1)

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