This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1997. The length of the article is 1282 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Many independent banks have committed the mistake of trying to catch up with emerging banking technologies while neglecting the small business customer service niche. These banks must realize that it is economically impossible to attempt to keep pace with the new technologies, products and services offered by major commercial banks. Thus, it would be more profitable for these institutions to focus on relationship banking to tap into the small business financial market.
Citation Details
Title: Banking on the relationship.(includes related articles)(customer service in small banks)
Author: Ronald Reinatz
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1997
Publisher: Bank Marketing Assn.
Volume: 29 Issue: 6 Page: 52(4)
Distributed by Thomson Gale
Banking on the relationship.(includes related articles)(customer service in small banks): An article from: Bank Marketing
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Book Details
Author(s)Ronald Reinatz
PublisherBank Marketing Assn.
ISBN / ASINB00097VJI6
ISBN-13978B00097VJI8
AvailabilityAvailable for download now
Sales Rank10,578,640
MarketplaceUnited States 🇺🇸