Exploring personal computer adoption dynamics.: An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on January 1, 1998. The length of the article is 6792 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: As the personal computer's capability to function as an interactive multimedia entertainment and information provider increases, the implications of its future development on the print, broadcast, and cable television industries are of great interest to society. This study visits the most important question facing the personal computer phenomenon at present--adoption--by examining adoption rate and adopter types and their relations to potential adoption barriers, media use patterns, existing communication technology ownership and social locators. Even though the study provided only an exploratory examination of the proposed model, the findings offer a reasonable level of support for the theoretical framework outlined.

Citation Details
Title: Exploring personal computer adoption dynamics.
Author: Carolyn A. Lin
Publication:Journal of Broadcasting & Electronic Media (Refereed)
Date: January 1, 1998
Publisher: Broadcast Education Association
Volume: v42 Issue: n1 Page: p95(18)

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