Incentive plan home runs. (banks' incentive schemes for employees and customers): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on April 1, 1998. The length of the article is 2807 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Financial institutions are developing incentive schemes for their employees and their customers. Employee-targeted incentives boost sales and improve morale while customer-oriented incentives encourage loyalty. In establishing incentive packages, banks should observe simplicity, set realistic goals, define their objectives, establish a specific measurement or target goal, consider cost considerations, offer valuable rewards, and determine timeframe. Guidelines for setting employee targets and customer targets are discussed.

Citation Details
Title: Incentive plan home runs. (banks' incentive schemes for employees and customers)
Author: Vicki Gerson
Publication:Bank Marketing (Magazine/Journal)
Date: April 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n4 Page: p38(5)

Distributed by Thomson Gale