Putting the C's back in community banking. (caring, competence, communication, confidentiality)(Column): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on February 1, 1998. The length of the article is 683 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Satisfaction among community bank customers in the US has declined since 1994 according to a survey conducted by Coopers & Lybrand. Although bank employees are considered courteous and helpful, customers are concerned about the increased fees and banks lack of competitive expertise. Moreover, banks are perceived as lacking in the services they provide to their communities. Banks need to regain the trust of their customers by employing the basic tenets of community banks such as competence, communication, confidentiality and caring for customers.

Citation Details
Title: Putting the C's back in community banking. (caring, competence, communication, confidentiality)(Column)
Author: John M., Jr. Remsen
Publication:Bank Marketing (Magazine/Journal)
Date: February 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n2 Page: p56(1)

Article Type: Column

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