This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on August 1, 1998. The length of the article is 675 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Several factors influence the ineffectiveness of advertising campaigns created for bank marketing strategies. Advertisers create campaigns that are not only similar to other campaigns for products such as breakfast cereals, they also use models who do not look like ordinary people. Moreover, most of the campaigns feature mushy and sentimental themes that cater not to the target audience but more on the banking institutions themselves.
Citation Details
Title: Gotta get a lifestage! (bank advertising)
Author: Kevin Sheridan
Publication:Bank Marketing (Magazine/Journal)
Date: August 1, 1998
Publisher: Bank Marketing Assn.
Volume: v30 Issue: n8 Page: p5(1)
Distributed by Thomson Gale
Gotta get a lifestage! (bank advertising): An article from: Bank Marketing
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Book Details
Author(s)Kevin Sheridan
PublisherBank Marketing Assn.
ISBN / ASINB00098AOAY
ISBN-13978B00098AOA7
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸