Harness the future: the 9 keys to emerging consumer behaviour.: An article from: Canadian Manager

This digital document is an article from Canadian Manager, published by Canadian Institute of Management on September 22, 1998. The length of the article is 2146 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: There are nine steps which companies can implement in selling to tomorrow's consumers. They should adopt a consumer-driven orientation to meet the demands of future-generation consumers. They should focus on top-priority consumer segments as the 18-to-49 age group is becoming too broad to describe consumers. Firms must have standardized customization methods for customers to choose from a number of made-to-order products. Other steps which firms can take are leveraging of global trends and market intelligence; increase priority on innovation and value; selection and alignment of more relevant communications; and use of new marketing methods.

Citation Details
Title: Harness the future: the 9 keys to emerging consumer behaviour.
Author: Shirley Roberts
Publication:Canadian Manager (Magazine/Journal)
Date: September 22, 1998
Publisher: Canadian Institute of Management
Volume: v23 Issue: n3 Page: p11(3)

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