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Business SMS: Tapping into an Underfulfilled Market

Author IDC, Warren Chaisatien
Publisher IDC Research
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Book Details
PublisherIDC Research
ISBN / ASINB00098FE68
ISBN-13978B00098FE69
AvailabilityAvailable for download now
Sales Rank13,475,358
MarketplaceUnited States 🇺🇸

Description

This IDC Insight examines the underfulfilled market opportunity presented by the current lack of SMS use as a business tool. It draws on IDC's 2005 Australian Business Telecom Survey, and also offers brief profiles of four Australian SMS specialist firms targeting that market segment with innovative business SMS products.