A multiyear campaign success story: no magic, no secret, no ending.(American Technion Society's fund-raising techniques): An article from: Fund Raising Management

This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on November 1, 1998. The length of the article is 3813 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The American Technion Society has succeeded in generating funds amounting to $101.2 million for the fiscal year ending Sep 30, 1997. The achievement marked the first time that an organization working for the benefit of an Israeli institution has amassed and went beyond the $100 million mark. The techniques leading to the record amount included multiyear campaigning, a clear and attractive message, a comprehensive set of core strategies, and featuring highly motivational missions.

Citation Details
Title: A multiyear campaign success story: no magic, no secret, no ending.(American Technion Society's fund-raising techniques)
Author: Irving A. Shepard
Publication:Fund Raising Management (Magazine/Journal)
Date: November 1, 1998
Publisher: Hoke Communications, Inc.
Volume: 29 Issue: 9 Page: 18(6)

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