This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on January 1, 1999. The length of the article is 1029 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: More and more financial services providers are using the Internet as a medium through which to sell their products and services. The marketing agreements forged by online brokers E*Trade, Donaldson Lufkin and Jenrette's DLJDirect and Toronto Dominion Bank's Waterhouse Securities with America Online are concrete examples of how Internet marketing is becoming popular in the financial services sector. A noticeable trend in Internet marketing is the correlation between brand and customer acquisition cost among major Internet brokerages.
Citation Details
Title: Financiers aim for portals.(Internet marketing strategies of financial services companies)
Author: Michael Hennigan
Publication:Bank Marketing (Magazine/Journal)
Date: January 1, 1999
Publisher: Bank Marketing Assn.
Issue: 101 Page: 12(2)
Distributed by Thomson Gale
Financiers aim for portals.(Internet marketing strategies of financial services companies): An article from: Bank Marketing
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Book Details
Author(s)Michael Hennigan
PublisherBank Marketing Assn.
ISBN / ASINB00098LJWG
ISBN-13978B00098LJW7
AvailabilityAvailable for download now
Sales Rank13,499,638
MarketplaceUnited States 🇺🇸