This digital document is an article from Food Processing, published by Putman Media, Inc. on April 1, 1999. The length of the article is 1449 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Kellogg Co's launch of a series of strategic initiatives to revive its underperforming cereal business is seen as a step in the right direction. The company's turnaround efforts are being spearheaded by new CEO Carlos M Gutierrez, who initiated a reorganization program highlighted by several senior-level management changes. Kellogg is also repositioning its products by introducing new brands, the most significant being the Ensemble line of functional foods. The new management is counting on Ensemble to get Kellogg back to profitability.
Citation Details
Title: Is Kellogg on the road to recovery?
Author: Mary Ellen Kuhn
Publication:Food Processing (Magazine/Journal)
Date: April 1, 1999
Publisher: Putman Media, Inc.
Volume: 60 Issue: 4 Page: 27(3)
Distributed by Thomson Gale
Is Kellogg on the road to recovery?: An article from: Food Processing
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Book Details
Author(s)Mary Ellen Kuhn
PublisherPutman Media, Inc.
ISBN / ASINB00098RRB8
ISBN-13978B00098RRB7
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸