This digital document is an article from Campaigns & Elections, published by Campaigns & Elections, Inc. on May 1, 1999. The length of the article is 1680 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The Internet can be an important political tool in reaching out to voters, advertising and gaining financial support. With the Internet, direct mail management can be easier, cheaper and faster. Ads can easily be accessed and afforded with multimedia features, such as animation, sound and even video clips of the candidate. Banner ads are small graphics that move around to catch the attention of user. It usually has a 'click here' instruction bar that leads the user to the web page of the advertiser. These ads are very effective in boosting candidate name recall and popularity.
Citation Details
Title: Banner advertising as a voter outreach tool.(Bandwagon)(political ads in the Internet)
Author: Tom Hockaday
Publication:Campaigns & Elections (Refereed)
Date: May 1, 1999
Publisher: Campaigns & Elections, Inc.
Volume: 20 Issue: 4 Page: S13(2)
Distributed by Thomson Gale
Banner advertising as a voter outreach tool.(Bandwagon)(political ads in the Internet): An article from: Campaigns & Elections
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Book Details
Author(s)Tom Hockaday, Martin Edlund
PublisherCampaigns & Elections, Inc.
ISBN / ASINB00098S5C8
ISBN-13978B00098S5C2
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸