This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1999. The length of the article is 3761 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The low-tech and dirty marketing techniques known as 'guerilla marketing' has become a trend in the banking industry. Even large companies are forced to embrace the strategy to be at pace with struggling start-up companies. Guerilla marketing is primarily relationship-building wherein emphasis is on counting relationships established every month, rather than counting receipts and sales.
Citation Details
Title: Guerilla your dreams.(includes related article on banking guerilla marketing)(guerilla marketing technique)
Author: Lynn Vincent
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 6 Page: 18(6)
Distributed by Thomson Gale
Guerilla your dreams.(includes related article on banking guerilla marketing)(guerilla marketing technique): An article from: Bank Marketing
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Book Details
Author(s)Lynn Vincent
PublisherBank Marketing Assn.
ISBN / ASINB00098ZJ3Q
ISBN-13978B00098ZJ38
AvailabilityAvailable for download now
Sales Rank12,311,346
MarketplaceUnited States 🇺🇸