Raising relationships.(Using Predictive Modeling to Connect with Customers)(customer service in the banking industry)(part 2): An article from: Bank Marketing

This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on June 1, 1999. The length of the article is 3734 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Predictive modeling could be an effective strategy in establishing customer relationships. This anticipatory approach has increased revenues despite rare success rates compared to even-level marketing. The strategy was developed in the wake of one-to-one and relationship marketing wherein bankers realized the importance of determining what would be interesting for customers or the concept of the Next Logical Product.

Citation Details
Title: Raising relationships.(Using Predictive Modeling to Connect with Customers)(customer service in the banking industry)(part 2)
Author: John R. Johnson
Publication:Bank Marketing (Magazine/Journal)
Date: June 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 6 Page: 30(7)

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