This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on May 1, 1999. The length of the article is 5000 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: The intensely competitive business environment has compelled banks to seek ways and means to attract and retain clients. Perhaps the real issue for these financial institutions is the creation of an environment where customer relationships can develop, rather than the management per se of customer relations. Branding, event-level marketing and predictive modeling are three strategies that, when combined, help to considerably increase customer mind-share and relationships.
Citation Details
Title: Raising relationships: the art and science of connecting with customers.(includes related articles on consumer behavior and bank services)(bank marketing)(Cover Story)
Author: John R. Johnson
Publication:Bank Marketing (Magazine/Journal)
Date: May 1, 1999
Publisher: Bank Marketing Assn.
Volume: 31 Issue: 5 Page: 16(9)
Article Type: Cover Story
Distributed by Thomson Gale
Raising relationships: the art and science of connecting with customers.(includes related articles on consumer behavior and bank services)(bank marketing)(Cover Story): An article from: Bank Marketing
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Book Details
Author(s)Johnson, John R.
PublisherBank Marketing Assn.
ISBN / ASINB00098ZJAY
ISBN-13978B00098ZJA7
AvailabilityIn Stock.
Sales Rank13,235,987
MarketplaceUnited States 🇺🇸