The new salesperson: the coming of the customer evangelist.: An article from: Canadian Manager

This digital document is an article from Canadian Manager, published by Canadian Institute of Management on September 22, 1999. The length of the article is 2083 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: Many believe that the emergence and growing acceptance of electronic commerce as a means of availing merchandise will mark the end of the selling profession. However, Internet-based selling has done otherwise, and has instead, opened an opportunity for the rise of a new breed of salespersons called 'customer evangelists.' They are characterized as salespersons with 100% commitment to providing customer satisfaction, even after the purchase has been made. They are also considered intermediaries, and knowledgeable and resourceful sales professionals.

Citation Details
Title: The new salesperson: the coming of the customer evangelist.
Author: John R. Graham
Publication:Canadian Manager (Magazine/Journal)
Date: September 22, 1999
Publisher: Canadian Institute of Management
Volume: 24 Issue: 3 Page: 20(3)

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