Data mining and customer relationship marketing in the banking industry.: An article from: Singapore Management Review

Name: Data mining and customer relationship marketing in the banking industry.: An article from: Singapore Management Review
Author: Koh Hian Chye, Chan Kin Leong Gerry
ISBN: 978B0009FAAM5

Author Koh Hian Chye, Chan Kin Leong Gerry

Publisher Singapore Institute of Management

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Book Details

Author(s)Koh Hian Chye, Chan Kin Leong Gerry

PublisherSingapore Institute of Management

ISBN / ASINB0009FAAMO

ISBN-13978B0009FAAM5

MarketplaceFrance 🇫🇷