This digital document is an article from Bank Marketing, published by Bank Marketing Assn. on March 1, 2005. The length of the article is 1647 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Young customers: who, what and: now that the baby boomers are starting to retire, banks need to redirect their marketing to focus on the younger customers that follow. Remember, the so-called X and Y generations do not see and respond to the world in the same way that their parents did.(Fundamentals: generations X and Y)
Author: Mark Brandt
Publication:Bank Marketing (Magazine/Journal)
Date: March 1, 2005
Publisher: Bank Marketing Assn.
Volume: 37 Issue: 2 Page: 37(5)
Distributed by Thomson Gale
Young customers: who, what and: now that the baby boomers are starting to retire, banks need to redirect their marketing to focus on the younger ... X and Y): An article from: Bank Marketing
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Book Details
Author(s)Mark Brandt
PublisherBank Marketing Assn.
ISBN / ASINB0009Y935U
ISBN-13978B0009Y9350
AvailabilityAvailable for download now
Sales Rank11,615,989
MarketplaceUnited States 🇺🇸