This digital document is an article from Journal of Broadcasting & Electronic Media, published by Broadcast Education Association on March 1, 2005. The length of the article is 7274 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the author: This article investigates whether news story length and production pacing affect channel changing behavior in younger and older adults. Viewers used a remote control device to choose among four local news programs that varied systematically by story length and pacing. In general, pacing and length have greater effects on younger viewers. Fast pacing increased viewers' evaluations of the newscasts, but when combined with long stories, decreased younger viewers' time spent on channel. Viewers' cognitive effort, physiological arousal, and recognition all decreased before and increased after a channel change. Frequent channel changing was associated with lower cognitive effort and recognition.
Citation Details
Title: Wait! Don't turn that dial! More excitement to come! The effects of story length and production pacing in local television news on channel changing behavior and information processing in a free choice environment.
Author: Annie Lang
Publication:Journal of Broadcasting & Electronic Media (Refereed)
Date: March 1, 2005
Publisher: Broadcast Education Association
Volume: 49 Issue: 1 Page: 3(20)
Distributed by Thomson Gale
Wait! Don't turn that dial! More excitement to come! The effects of story length and production pacing in local television news on channel changing ... Journal of Broadcasting & Electronic Media
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Book Details
PublisherBroadcast Education Association
ISBN / ASINB000ALP1US
ISBN-13978B000ALP1U1
AvailabilityAvailable for download now
Sales Rank13,192,068
MarketplaceUnited States 🇺🇸