This digital document is an article from ABA Bank Marketing, published by Bank Marketing Assn. on June 1, 2005. The length of the article is 1929 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Many happy returns: you can obtain some useful indicators about return on investment (ROI) by focusing on the more easily measured channels such as direct mail. Your reckoning might not be perfect, but it will provide supplemental evidence to justify your marketing expenditures.
Author: Dan Swartz
Publication:ABA Bank Marketing (Magazine/Journal)
Date: June 1, 2005
Publisher: Bank Marketing Assn.
Volume: 37 Issue: 5 Page: 26(4)
Distributed by Thomson Gale
Many happy returns: you can obtain some useful indicators about return on investment (ROI) by focusing on the more easily measured channels such as ... An article from: ABA Bank Marketing
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Book Details
Author(s)Dan Swartz
PublisherBank Marketing Assn.
ISBN / ASINB000ALUM3O
ISBN-13978B000ALUM33
AvailabilityAvailable for download now
Sales Rank13,522,673
MarketplaceUnited States 🇺🇸