This digital document is an article from University Business, published by Thomson Gale on September 1, 2005. The length of the article is 1555 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: CMO at the cabinet table: effective marketing communications can be one of an institution's best organizational assets, so getting the right marketing chief in place is essential.(MARKETING)
Author: Robert A. Sevier
Publication:University Business (Magazine/Journal)
Date: September 1, 2005
Publisher: Thomson Gale
Volume: 8 Issue: 9 Page: 37(2)
Distributed by Thomson Gale
CMO at the cabinet table: effective marketing communications can be one of an institution's best organizational assets, so getting the right marketing ... An article from: University Business
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Book Details
Author(s)Robert A. Sevier
PublisherThomson Gale
ISBN / ASINB000BCI2WK
ISBN-13978B000BCI2W0
MarketplaceIndia 🇮🇳