Influence (Principles of Ethical Influence)

This powerful audiocassette program, Instant Influence, authored by persuasion expert, Robert Cialdini, Ph. D., tells you how to ask for and receive approval, cooperation, and compliance in any business situation. By learning how to harness the effective and ethical powers of Instant Influence, you'll; Convince your superiors to go along with your plans and proposals : Motivate your employees and coworkers to cooperate with you : Persuade customers to make the right buying decisions