Selling the Sales Force on Automation

Name: Selling the Sales Force on Automation
Author: Mark Cotteleer, Edward Inderrieden, Felissa Lee
ISBN: 978B000GIN446

Author Mark Cotteleer, Edward Inderrieden, Felissa Lee

Publisher Harvard Business Review

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Book Details

Author(s)Mark Cotteleer, Edward Inderrieden, Felissa Lee

PublisherHarvard Business Review

ISBN / ASINB000GIN44A

ISBN-13978B000GIN446

AvailabilityAvailable for download now

Sales Rank14,197,294

MarketplaceUnited States 🇺🇸

Description ▲

Sales force automation (SFA) applications have great potential to enhance companies' sales processes. Yet, many reps strongly resist SFA implementation. Five recommendations can help smooth the integration.