The Curse of Knowledge
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Book Details
Author(s)Chip Heath, Dan Heath
PublisherHarvard Business Review
ISBN / ASINB000L4240E
ISBN-13978B000L42408
AvailabilityAvailable for download now
Sales Rank4,258,038
MarketplaceUnited States 🇺🇸
Description ▲
Impenetrable strategy statements can't unite employees behind an organization's goals, but concrete language and stories can.