Financial Statement Analysis: Interpret Results For Better Credit, Management And Investment Decisions

Learn how to answer the following questions: I can read financial statements, but what do they really tell me about the business? Where are the best places to do research and get comparative statement data? How do lenders and creditors interpret financial statements differently than owners/managers? How should shareholders/investors measure performance and return on investment? What are the alternate methods of measuring results, and what are their relative merits? Is liquidity adequate to get bills paid? Will our leverage level frighten lenders or investors? Should we manage for profit, profit margin or cash flow?