The Ten Rules Explained

Using the story of Analog Devices and its efforts to develop a new technology for automotive crash sensors, in this chapter the authors summarize their advice as ten rules for strategic innovators. To commercialize the revolutionary crash sensors, the company's leadership team succeeded in overcoming the three challenges of forgetting, borrowing, and learning, ultimately becoming a profitable business that still has tremendous growth potential. This is an ideal demonstration that leading a strategic experiment using the ten rules is well within reach.