Tech Marketing Management Best Practices: Performance Measurement for Advertising, Events, and PR ? PowerPoint Presentation

This IDC Presentation looks at best practices for marketing performance measurement (MPM) in the areas of advertising, events, and public relations (PR). It was presented on February 16, 2006, during the CMO Advisory Service's Best Practices Telebriefing. This presentation accompanies IDC's Tech Marketing Management Best Practices: Performance Measurement for Advertising, Events, and PR (IDC #34983, forthcoming).