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A consumer-based method for retailer equity measurement: Results of an [An article from: Journal of Retailing and Consumer Services]
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Book Details
Author(s)R. Pappu, P. Quester
PublisherElsevier
ISBN / ASINB000P6NYIO
ISBN-13978B000P6NYI6
AvailabilityAvailable for download now
Sales Rank9,084,312
MarketplaceUnited States 🇺🇸