Using genetic algorithm for dynamic and multiple criteria web-site optimizations [An article from: European Journal of Operational Research]

This digital document is a journal article from European Journal of Operational Research, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
In today's competitive electronic marketplace, companies try to create long-lasting relations with their online customers. Log files and registration forms generate millions of online transactions. Companies use new techniques to ''mine'' these data and establish optimal online storefronts to maximize their web presence. Several criteria, such as minimization of download time, maximization of web-site visualization and product association level, can be used for the optimization of virtual storefronts. This paper introduces a genetic algorithm, to be used in a model-driven decision-support system for web-site optimizations. The algorithm ensures multiple criteria web-site optimizations, and the genetic search provides dynamic and timely solutions independent of the number of objects to be arranged.