Planning and Evaluation of New Academic Library Services by Means of Web-based Conjoint Analysis [An article from: The Journal of Academic Librarianship]

This digital document is a journal article from The Journal of Academic Librarianship, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
New product development is an omnipresent challenge to modern libraries in the information age. Therefore, we present the design and selected results of a comprehensive research project aiming at the systematic and user-oriented planning of academic library services by means of conjoint analysis. The applicability of the analytical framework used and the expressiveness of the attainable results are demonstrated by means of two surveys complementing each other. Both surveys together are representing the opinions of more than 3500 academic library users.