Managing New Product Innovation
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Book Details
Author(s)ROGER NEWPORT
ISBN / ASINB000PLXDYE
ISBN-13978B000PLXDY2
MarketplaceUnited Kingdom 🇬🇧
Description ▲
The papers in this volume result from the conference of the Design Society held at the University of Central England in September 1998. They show how design-led product development has worked in a range of industries, from engineering through to design and management consultancy.