Confectionery in South Africa to 2010

Introduction This databook is a detailed information resource covering all the key data points on Confectionery in South Africa. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010. Scope Contains information on 4 categories: Chocolate, Gum, Sugar confectionery and Cereal bars. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by category, as well as distribution channel data. Contains market value segmentation by demographic and socioeconomic group. Highlights The market for Confectionery in South Africa increased between 2000-2005, growing at an average annual rate of 3.1%. The leading company in the market in 2005 was Nestle S.A. The second-largest player was Cadbury Schweppes plc with Beacon Sweets & Chocolates in third place. Reasons to Purchase Discover the major quantitative trends affecting the Confectionery markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.