Internet use among travel agencies in Turkey: an exploratory study [An article from: Tourism Management]

This digital document is a journal article from Tourism Management, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Recent developments in information technologies (ITs) and in particular the introduction of the Internet and the World Wide Web (WWW) in the early 1990s started a new era in communications and changed the promotion and sales of tourism products. Companies with established web sites are in a position to undertake productive marketing activities. This paper presents the results of an exploratory study of the current stage of internet use among travel agencies in Turkey. It shows that even though there is an increase in the use of the Internet, Turkish travel agencies use it simply as an additional mode of communication. The current emphasis is still on traditional marketing communication channels such as printed media, and telephone. Their web sites do not possess the interactive features required for internet marketing.