The framework of a global company: A conceptualization and preliminary validation [An article from: Industrial Marketing Management]

Name: The framework of a global company: A conceptualization and preliminary validation [An article from: Industrial Marketing Management]
Author: S. Cavusgil, S. Yeniyurt, J.D. Townsend
ISBN: 978B000RR0B33

Author S. Cavusgil, S. Yeniyurt, J.D. Townsend

Publisher Elsevier

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Book Details

Author(s)S. Cavusgil, S. Yeniyurt, J.D. Townsend

PublisherElsevier

ISBN / ASINB000RR0B3M

ISBN-13978B000RR0B33

AvailabilityAvailable for download now

Sales Rank14,881,486

MarketplaceUnited States 🇺🇸