Advertising and bidding for television rights [An article from: Economics Letters]

This digital document is a journal article from Economics Letters, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
We show that competition among commercial television networks for star programming inputs depends on the nature of the network competition for advertising dollars. An important result is that the network acquiring the star content earns lower profit than its rivals.