Stimulating the diffusion of photovoltaic systems: A behavioural perspective [An article from: Energy Policy]

This digital document is a journal article from Energy Policy, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
This paper first discusses consumer motives for adopting photovoltaic systems (PV systems) from a behavioural-theoretical perspective. Different motives are discussed within a framework of underlying needs and the time sensitivity of various outcomes. Next, empirical data are presented concerning the motives of buyers of PV systems after a promotional and support campaign in the city of Groningen (the Netherlands). Financial support and general problem awareness are found to be critical motives, but the (strong) positive effects of information meetings, technical support meetings and social networks are also identified. Conclusions focus on the critical motives for adopting a PV system, and suggestions are presented concerning policy measures to stimulate the further diffusion of PV systems.