Jupiter Consumer Survey Report: European Attitudinal Consumer Clusters, 2002

Jupiter designed and fielded a Consumer Survey in September 2002 exploring European Internet users' attitudes and behavior. This report comprises the results and discusses Jupiter's proprietary segmentation based on consumers' attitudes toward brands, pricing, and shopping. Overview: Attitudes and Behavior Generally, demographic and socioeconomic factors are poor indicators of consumers' attitudinal and behavioral variations; geographic factors are better for telling consumers apart. However, the value of macrogeographic data is fairly low to national marketers. Lead Analyst: Staffan Engdegard