Sales promotion in Southern Africa: "look beyond the price tag" says Scania to its old and new customers in Africa. Distributors from 10 countries ... African Review of Business and Technology

This digital document is an article from African Review of Business and Technology, published by Thomson Gale on March 1, 2007. The length of the article is 872 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Sales promotion in Southern Africa: "look beyond the price tag" says Scania to its old and new customers in Africa. Distributors from 10 countries were invited to make side-by-side comparisons late last year. Heavy construction and distribution trucks were launched at the same time.(Vehicles)
Author: Gale Reference Team
Publication:African Review of Business and Technology (Magazine/Journal)
Date: March 1, 2007
Publisher: Thomson Gale
Volume: 43 Issue: 2 Page: 44(1)

Distributed by Thomson Gale