Marketing Management 12th Edition (Economy Edition)

Name: Marketing Management 12th Edition (Economy Edition)
Author: Philip Kotler, Kevin Lane Keller
ISBN: 978B000VZIB95

Author Philip Kotler, Kevin Lane Keller

Publisher Prentice-Hall India

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Book Details

Author(s)Philip Kotler, Kevin Lane Keller

PublisherPrentice-Hall India

ISBN / ASINB000VZIB9Q

ISBN-13978B000VZIB95

MarketplaceFrance 🇫🇷

Description ▲

This is the economy edition of the popular textbook. Economy features include a paperback cover, lightweight paper pages, and low quality color illustrations. Book Description (from another edition): For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.