Global Value Creation: The ADDING Value Scorecard
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Book Details
Author(s)Pankaj Ghemawat
PublisherHarvard Business School Press
ISBN / ASINB000Y5L3FC
ISBN-13978B000Y5L3F4
MarketplaceFrance 🇫🇷
Description ▲
This chapter discusses why firms should globalize in a world in which distance still matters, presenting a scorecard for tracking value creation that includes but goes beyond the familiar components of size and economies of size.