A Staged Solution to the Catch-22

Name: A Staged Solution to the Catch-22
Author: Andrei Hagiu, Thomas R. Eisenmann
ISBN: 978B000Y5L3K4

Author Andrei Hagiu, Thomas R. Eisenmann

Publisher Harvard Business Review

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Book Details

Author(s)Andrei Hagiu, Thomas R. Eisenmann

PublisherHarvard Business Review

ISBN / ASINB000Y5L3KC

ISBN-13978B000Y5L3K4

MarketplaceFrance 🇫🇷

Description ▲

Companies looking to launch a two-sided platform--between, for example, credit card users and merchants or search engine users and advertisers--must overcome the reluctance of one side to sign on until it's confident the other side will be well populated. It's a common business quandary, but Google and Charles Schwab both found a way around it.