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Analytics and Business Performance: Transforming the Ability to Compete on Analytics into a Lasting Competitive Advantage

Author Thomas H. Davenport, Jeanne G. Harris
Publisher Harvard Business School Press
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Book Details
ISBN / ASINB00122HDFA
ISBN-13978B00122HDF3
MarketplaceFrance 🇫🇷

Description

This chapter explores the links between the extensive use of analytics and business performance, describing how several highly successful companies have transformed their ability to compete analytically into a key point of differentiation and long-term competitive advantage.