Introduction: Mastering the Dynamics of Innovation

Name: Introduction: Mastering the Dynamics of Innovation
Author: James M. Utterback
ISBN: 978B00122HDM3

Author James M. Utterback

Publisher Harvard Business School Press

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Book Details

Author(s)James M. Utterback

PublisherHarvard Business School Press

ISBN / ASINB00122HDMS

ISBN-13978B00122HDM3

MarketplaceIndia 🇮🇳

Description ▲

Today, when competitiveness hinges on the ability to develop or adapt new technologies, understanding the dynamics of innovation and change is essential for survival and success. This chapter introduces a framework for thinking about issues of technology, innovation, and industrial change.