The Executive's Guide to Customer Relationship Management - Identifies and Analyzes Key Shifts in Communication Technology and Call Center Applications (SBC Special Edition)

Customer service chain executives are rapidly evolving as managers with a custodial duty and fiduciary responsibility for the information rich stream of impressions, preferences, and needs of your customers as relationships evolve over time. The most critical moment in the flow of that stream takes place at the interface between your enterprise and your customer - the call center. The Executive's Guide to Customer Relationship Management identifies and analyzes the implications of key shifts in communication technology and call center application processes, then proposes strategic and practical perspectives to those who are responsible for adapting, transitioning, and exploiting change into more effective ways to improve core business operations.