How to Write Letters that Win

HOW TO BUILD BUSINESS LETTERS
THAT COMMAND ATTENTION, STIR DE-
SIRE, BRING ORDERS HOW TO PUT THE
PERSONAL TOUCH INTO A LETTER HAND-
LING INQUIRIES, COMPLAINTS AND COL-
LECTIONS ACTUAL LETTERS THAT
HAVE BROUGHT RESULTS

247 VITAL POINTS FOR
MAKING LETTERS BRING
RESULTS, GATHERED OUT
OF 1,200 ACTUAL LETTERS