Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build a Competitive Advantage

The essential guide for forward-thinking business leaders who see the Green Wave coming and want to profit from it.
This book explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors' years of experience and hundreds of interviews with corporate leaders around the world, Green to Gold shows how companies generate lasting value, cutting costs, reducing risk, increasing revenues, and creating strong brands, by building environmental thinking into their business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice and concrete examples from companies like BP, Toyota, IKEA, GE, and Nike that are achieving both environmental and business success. The authors show how these cutting-edge companies are establishing an "eco-advantage" in the marketplace as traditional elements of competitive differentiation fade in importance. Esty and Winston not only highlight successful strategies but also make plain what does not work by describing why environmental initiatives sometimes fail despite the best intentions.

Green to Gold is written for executives at every level and for businesses of all kinds and sizes. Esty and Winston guide leaders through a complex new world of resource shortfalls, regulatory restrictions, and growing pressure from customers and other stakeholders to strive for sustainability. With a sharp focus on execution, Esty and Winston offer a thoughtful, pragmatic, and inspiring road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Green to Gold is the new template for global CEOs who want to be good stewards of the Earth while simultaneously building the bottom line.

• The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, and More Open World
• The Green to Gold Business Playbook: How to Implement Sustainability Practices for Bottom-Line Results in Every Business Function
• Embedded Sustainability: The Next Big Competitive Advantage
• Natural Capitalism
• Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses
• The Great Global Warming Blunder: How Mother Nature Fooled the World’s Top Climate Scientists
• Strategy for Sustainability: A Business Manifesto
• Climate Change: What Everyone Needs to Know®
• Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic Impacts
• Cradle to Cradle: Remaking the Way We Make Things