Identifying Overshot Customers: Uncovering New Routes for Growth

Name: Identifying Overshot Customers: Uncovering New Routes for Growth
Author: Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman
ISBN: 978B001GLLPU1

Author Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman

Publisher Harvard Business School Press

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Book Details

Author(s)Scott D. Anthony, Mark W. Johnson, Joseph V. Sinfield, Elizabeth J. Altman

PublisherHarvard Business School Press

ISBN / ASINB001GLLPU6

ISBN-13978B001GLLPU1

MarketplaceFrance 🇫🇷

Description ▲

At the heart of the disruptive innovation model is the concept of overshooting, that is, providing too much performance for a given group of customers. This chapter describes overshooting in detail, laying out the strategic choices an incumbent and an entrant face when overshooting occurs.