Direct to Customer: An Atomic E-Business Model

Name: Direct to Customer: An Atomic E-Business Model
Author: Michael R. Vitale, Peter Weill
ISBN: 978B001GLLQT1

Author Michael R. Vitale, Peter Weill

Publisher Harvard Business School Press

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Book Details

Author(s)Michael R. Vitale, Peter Weill

PublisherHarvard Business School Press

ISBN / ASINB001GLLQTG

ISBN-13978B001GLLQT1

MarketplaceIndia 🇮🇳

Description ▲

This chapter uses the case study of cdnow.com to explore the direct-to-customer e-business model, illustrating the critical success factors and core competencies necessary to maximize this deceptively simple model.