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How Competition for the Future Is Different

Author Gary Hamel, C. K. Prahalad
Publisher Harvard Business School Press
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Book Details
ISBN / ASINB001GLLRCM
ISBN-13978B001GLLRC1
MarketplaceFrance 🇫🇷

Description

To compete successfully for the future, senior managers must first understand the profound differences between competing for the future and competing in the present. This chapter shows that competing for the future requires not only a redefinition of strategy, but also a redefinition of top management's role in creating strategy.