Asking the Right Questions at the Right Time: Evaluating New Growth Opportunities

Name: Asking the Right Questions at the Right Time: Evaluating New Growth Opportunities
Author: Peter Skarzynski, Rowan Gibson
ISBN: 978B001GLLRG1

Author Peter Skarzynski, Rowan Gibson

Publisher Harvard Business School Press

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Book Details

Author(s)Peter Skarzynski, Rowan Gibson

PublisherHarvard Business School Press

ISBN / ASINB001GLLRG8

ISBN-13978B001GLLRG1

MarketplaceUnited Kingdom 🇬🇧

Description ▲

What criteria should your company be using to evaluate new opportunities, and how do you know whether you are asking the right questions at the right stage of the idea development process? This chapter provides some guidelines for answering these important questions.